SONNY PARKS
Bridging the gap between stakeholders, corporations, and the streets through world-class storytelling.
Most media companies tell stories. We build bridges. Sonny Parks Inc. was founded on a legacy of civic responsibility and community action.
Sonny Parks Inc. isn’t just a production house; it’s a tribute to a man who believed in the power of community. John “Sonny” Parks was a carpenter, an activist, and the father of public transportation in Anchorage, Alaska. He spent his life ensuring his neighbors had paved streets, safe neighborhoods, and a voice in their government.
Today, his great-nephew, Erick Kernell Sanchez, carries that torch forward. We use media as a tool for connection—helping local businesses and government entities engage with the community in ways that are authentic, impactful, and lasting.
Our Creative Expertise
Creative Service Hub
The Problem: Government agencies struggle to communicate complex initiatives to a skeptical or disconnected public.
The Solution: We act as the creative liaison between the “City Hall” and the “Street.” We take dry policy—infrastructure, public safety, transit—and wrap it in high-fidelity storytelling that builds trust.
The Problem: Regional businesses often market in silos, diluting the impact of a local economy.
The Solution: A macro-marketing engine (like the Hudson Valley Travel Campaign). We create a “tide that lifts all boats” by branding an entire region as a singular, must-visit destination.
The Problem: Modern brands feel soulless and “corporate,” failing to connect with Gen Z and Millennial values of authenticity.
The Solution: We excavate the “human heritage” of a brand. Whether it’s a 50-year-old family business or a new tech startup, we build a “Lore” around their origin and their impact on the street.
The Problem: Brands have a “content gap”—they need high-quality video every week but can’t afford a full-scale shoot every time.
The Solution: A subscription-based production model. We become your outsourced creative department, keeping your brand’s “voice” consistent and professional across all platforms.
